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Welcome to the first Quarter of 2022! Feel like you’re looking at a blank three months and wondering what to post? I’ve got you covered with some Q1 content ideas to get you brainstorming and ready to create some awesome stuff!
New Year, New You – Don’t get me wrong, this is not referring to anything about weight, size, etc. I find all of that messaging gross and damaging. But there are plenty of ways to discuss or embrace a new facet of yourself that is positive and fun. A new hobby. A new skill. New practices. Boundaries. Mindset. The options are endless. People tend to see the beginning of a year as the perfect time to set goals and dream big, so why not get involved in that conversation?
Love/Valentine’s Day – Creating a content plan for February without something involving Valentine’s Day seems wild. Thankfully this doesn’t have to go down the typical, overly-romantic mushy content. While there is romantic love, there’s also self-love, platonic love (see Galentine’s Day), love for a cause/issue, and so many other ways you can spin this. This is a great way for your audience to get to know you and what you love, regardless of if it fits the typical idea of what Valentine’s Day is about.
Luck/St. Patrick’s Day – I’ll be honest, this one doesn’t really speak to me and my content, but there are plenty of ways you could incorporate it without making the holiday a huge deal. (Unless you love St. Patty’s Day then by all means go wild!) If you are a fashion blogger, go for different ways to style green items in your closet. If you’re a beauty blogger, show off ways to use golden products to make your look pop. Food bloggers can talk about Irish food. Travel bloggers, your content practically writes itself. If none of that speaks to you (as it doesn’t to me), you can also always offer a special sale or code and give it cutesy caption about being the pot of gold at the end of the rainbow.
Obviously you should also consult one of the many lists of hashtag holidays. Those are fun ways to create content around something that you love and your audience can connect with. It also takes some of the brainstorming pressure off of you – the holiday tells you exactly what to post!
In terms of seasonal content, Q1 is all about winter (if you live in the United States). Obviously winter looks different depending on what type of climate you live in, but it is generally the cooler months and offers plenty of opportunities around warming up, being comfy, cozy, etc. People look for that type of content in terms of fashion, but there’s plenty of food, beauty, travel, and other types of content that could fit. Maybe you’re an entrepreneur and talk about your favorite ways to be cozy AND productive when working from home. Maybe you sell a product and can talk about how it is the perfect thing to beat the winter blues.
Q1 is also a good time to do some major brainstorming around what brands you want to work with. Depending on what type of company or brand you want to work with, sometimes you need to be shooting content a Quarter ahead. (Example: Shooting Q2 content in Q1.) Look at a retail calendar for an idea of how early brands are scouting for content. Smaller brands or companies may work on a shorter timeline. Regardless, you still want to be pitching with enough time to ensure you aren’t scrambling or rushed. Use a little bit of time during this content planning session to brainstorm who you want to work with and pitch. This will obviously be an ever-evolving list (and be something that I encourage you to revisit every quarter), but now is the time to set the foundation.